Reef One

The Business

Incorporated in 1998, based in Norwich.

Developed into the largest independent designer and manufacturer of innovative aquariums across Europe.

Award winning brand underpinned by strong IP.

Active worldwide sales network including Europe, USA and Asia with an established international supply chain.

The Deal

Trade and asset sale to German headquartered and private equity backed OASE GmbH, enabling them to further expand their existing product range.

Exit for all shareholders being a 100% “cash on completion” transaction.

Continuing commitment from the purchaser to a Norwich base and the future growth of the business.

Value Add

Engaging with the company 12 months prior to completion, JDC prepared the business for sale, ran and managed a competitive process with strategically selected parties from across the world.

Created competitive tension to achieve a very attractive valuation for the shareholders.

Allowed the management team to focus on the day to day running of the business whilst JDC managed the process from start to finish.


Norwich, UK and Delaware, USA




Trade Disposal

Reef One Logo biorb logo

After the very successful sale of our business, we would like to thank all of the JDC team for their advice, guidance, hard work and dedication in completing this complex transaction; something we could not have achieved without them.


Paul Stevenson Reef One