Project Cool

The Business

Project Cool is an £18m turnover, warehousing and distribution business based in Peterborough.

Ideally located to cover the Midlands and South East England and with regional facilities in Scotland and the South West, it provides a range of ambient and chilled storage and distribution services to blue-chip customers.

Privately owned and managed by the same controlling shareholders since 2006.

The Situation

Rapid business expansion and new contract wins led to a working capital need to facilitate business growth.

Discussions with the company’s incumbent lender had stalled and the management team wanted to explore other options to raise finance.

Important that new facilities provided solid platform for further growth.

Value Add

Providing advice on current market conditions and lending appetite of traditional and alternative lenders.

Clear and objective recommendations to the directors on the best funding options.

Running a competitive refinancing process and presenting the business to a range of lenders, which resulted in a number of improved funding offers.

Funding secured and platform for further growth established.




Warehousing / Distribution



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We were delighted with the work of JDC. They produced twice as many offers in half  the time of our previous advisers and are certainly very well connected across the East Anglian market.

Managing Director Project Cool