ESE Direct

The Business

Established in 1975, based in Norwich.

Leading supplier of industrial and commercial products through e-commerce websites, mail order and project work.

Supplying an extensive product range to 14,000 customers in over 300 different industries across the UK.

High growth business model with exciting future plans.

The Deal

100% share sale to AIM listed Slingsby PLC in a “cash on completion” transaction.

Exit of founding shareholders with ongoing consultancy arrangements.

Successful realisation of share options for management team.

Continuing commitment from the purchaser to a Norwich base.

Value Add

Engaged with the directors 12 months prior to commencing sale process to prepare company for sale.

Ran and managed a competitive process with strategically selected parties based in the UK, Spain, Sweden and Portugal.

Achieved strong indicative offers and negotiated a strategic valuation premium.

Allowed management team to focus on the business whilst JDC delivered the deal.


Norwich, UK


Industrial & Commercial Wholesale


Trade Disposal

ESE Direct Logo

It’s fair to say that without Jon and his team we would not have got through the experience, nor would we have achieved such a fantastic deal.  You are worth your weight in gold – thank you from the bottom of my heart.

Simon Francis ESE Direct